Mike leads HDC’s Strategic Services Group and also serves as one of HDC’s chief brand strategists, helping clients determine the true essence of their brand position. He brings more than 19 years of experience in brand-based strategy and execution to the agency, including 13 years in functional leadership and executive roles. Over the course of his career, Mike has led branding or rebranding engagements for more than 70 clients representing a wide variety of industries. Mike’s recent branding engagements include Wolverine, Ragnar Relay, Koss Stereophones and Children’s Hospital of Wisconsin. Mike recently completed a three-year term as an officer on the national board of directors for the Business Marketing Association. He holds a Bachelor of Arts degree in English and graduated summa cum laude from Seton Hall University. He also holds a master’s degree in English from Marquette University.

Established in 1984 and located in Milwaukee’s Historic Third Ward, Hanson Dodge Creative is America’s leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek and Wolverine.