Under the leadership and direction of station Vice President and General Manager, Chief Marketing & Communications Officer, oversees the development, implementation and evaluation of marketing, communications and public relation strategies that enhance Milwaukee PBS position within the marketplace.

Marketing initiatives provide educational opportunities and community outreach utilizing multiple communication platforms including integrated marketing, public/media relations, website/digital functions, social media and special events. Collaborates with departments across the station to evaluate and implement strategic campaigns

• Strategic Development and Growth: Develops and implements an annual comprehensive marketing plan and budget that supports Milwaukee PBS mission and strategic initiatives with the goal of attracting new audiences and deepening engagement with existing audiences. Routinely tests new ways to reach audiences.
• Communication and Advertising: Leads, advises and facilitates the development of internal and external communications, across platforms (email, web, digital, mobile, social, print, and broadcast media) to achieve station goals. Leads the Milwaukee PBS promotional advertising campaigns, including directing consultants and advertising agency representatives to implement promotional and image enhancement activities through television, outdoor, radio, digital, mobile, social, print, and other media.
• Public Information Officer: Acts as Public Information Officer. Ensures regular contact with target media and timely, appropriate responses to media requests, maintains a directory of media contacts, manages crisis communications plans in partnership with College leadership.
• Standard Operating Procedure Creation: Initiates and implements all departmental policies, procedures, and guidelines for marketing and communications, including the management of MPBS brand image through design standards, logo usage, and design templates for the station to maintain a consistent, professional image.
• Data Analysis, Reporting and Presentation: Maintains close connection and interaction utilizing research of current trends and key performance indicators of Milwaukee PBS to continually improve marketing effectiveness and staff performance. Develops and prepares outreach presentations for a variety of audiences to showcase the values and mission of the station.
• Budgeting & Fiscal Responsibility: Plans, prepares and monitors department budgets and participates in audit reviews as needed.
• Cross Functional Relationships and Collaborative Teamwork: Establishes, maintains, and enhances positive work relationships with staff, faculty, administrators, and third-party vendors. Works collaboratively with team members, Station Leadership, and colleagues, to achieve MPBS's mission and strategic initiatives and provide high level of service to by developing and sustaining effective working relationships and partnerships. Maintains high standards of professionalism within a matrix environment.
• Leadership and Supervision: Develops and manages high performing teams with highly skilled and motivated staff focused on the delivery of marketing and communication processes. Responsibilities include hiring, coaching/mentoring, performance management, and progressive discipline as needed for staff supervised.
• Ethics and Confidentiality: Practices honesty by demonstrating a consistent and uncompromising adherence to strong moral and ethical principles, values, truthfulness and accuracy in all actions.
• Continuous Learning & Professional Development: Maintains current knowledge of best practices and standards in public television communications and marketing. Actively organizes and/or participates in applicable workgroups, trainings, workshops, seminars, committees and professional associations or conferences to promote continuous learning.
• Other duties: Performs other related duties within the scope of the position as required for the efficient operation of the division and to support station objectives

Minimum Qualifications

Compliance with all state, federal, and accreditation standards/requirements, as well as all MATC policies and procedures.

Required Education & Experience: A bachelor's degree in Broadcasting, Marketing, Mass Communications, Public Relations, Journalism, or related field from an accredited college or university; and Seven (7) years of experience in a senior marketing/communications position with a minimum of three (3) years supervisory experience.

Preferred Education & Experience: A master's degree in Broadcasting, Marketing, Mass Communications, Public Relations, Journalism, or related field from an accredited college or university; or Eight (8) or more years of experience in a senior marketing/communications position and six (6) years involved in supervisory and/or administrative responsibilities including managing teams.

• Possess Thorough knowledge of the techniques, practices, and procedures used in marketing and communications.
• Deep knowledge of integrated marketing techniques and practices across broadcast, digital, print, outdoor, radio, etc.
• Demonstrates ideas and ability to diversify audience appeal, including ethnic, age and education level.
• Strong knowledge of media relations including writing news releases, reaching out to the media, and understanding how to work with the media to include thinking like a reporter.
• Exceptional interpersonal and relationship-building skills to serve organizational goals with ability to inspire trust and camaraderie in employees, colleagues, and the community.
• Proven success in leading without direct authority.
• Excellent written and verbal communication skills.
• Demonstrated expertise in ability to establish and maintain effective internal and external relationships in planning and implementing strategic marketing activities that will advance the mission and vision of the station.
• Expertise in supervising, counseling, motivating and evaluating staff and actively supporting their professional development.
• Comprehensive knowledge of strategic planning, data analysis and budgeting, including demonstrated experience with policy development and change management.
• Proficient with Google Suite and Microsoft Office including Excel, Word and Outlook and other necessary software
• Ability to work with culturally diverse populations of employees and community stakeholders.

Core Competencies:

Hours
This is a full time position supporting Milwaukee Public Broadcasting Station. This position works business hours, Monday - Friday, 8am - 4:30pm, 40 hours per week. May be required to work additional hours including additional an occasional night and or weekend and necessary.

Salary

Salary is listed to the midpoint of the salary range and is based on the 2023/2024 rates and are determined by years of experience credit and internal salary equity.

Application Materials

Complete Application. A complete application entails providing thorough details, including personal information, educational background, and comprehensive work experience. This should include specific job positions held, duties performed, dates of employment, and any relevant licenses or certifications. Additionally, candidates may be required to attach copies of licenses or certifications as requested by the employer. It's crucial to ensure all aspects of the application are thoroughly addressed and documented.

EEO/AA

Milwaukee Area Technical College will not discriminate against any employee, applicant for employment, student, or applicant for admission on the basis of race, color, national origin, ancestry, sex, sexual orientation, creed, religion, political affiliation, marital status, parental status, pregnancy, disability, age, membership in any reserve component of the armed forces, union affiliation, arrest and conviction record, or any other protected category under applicable local, state or federal law.

Milwaukee Area Technical College is an Equal Opportunity/Access Educator/Employer operating under an Affirmative Action Plan. Reasonable accommodations will be provided for qualified individuals with disabilities. If you have a disability and need special accommodation for the application process, please contact our office at 414-297-6529 (Wisconsin Relay System: 711) or email jobs@matc.edu. Women, veterans, and minorities are encouraged to apply.